Walter Winchell's syndicated 'On Broadway' column reports that, following Rudolph Valentino's recent death, the New York Morning World ran a story noting that 'Goddard-Neville, a dancer on the big time, is a dead ringer for Rudy'. The Palace Theater management responded by enlarging photographs of Neville and Valentino side by side and displaying them in the foyer along with a photostatic copy of the newspaper account. Bob Sylvester of the circuit's promotion bureau stood in the lobby to gauge audience reaction, and reported mixed comments, including someone asking 'Whatever became of him [Valentino], anyway?'