This man has a terrific control of this power. He is an advertising agent. About, I would say, in the early part of this year, his boss said to him, “This is our best account, and I don’t want to lose it. But you know the industry today. It’s on the skids, and we must do something to pull it out.” Well, he sat down and said, “If imagining creates reality, my only problem will be to face these men who believe themselves so wise, and persuade them to let me go all out with my campaign from the premise that it is already an accomplished fact. I can’t advertise that this thing is possible. I’ve got to say it has been tried and proven in my ads.” He worked out the entire thing. When these twenty men, all multi-millionaires (for this is one of the huge industries of the world, this is an international industry) – when he worked the entire thing out and presented it to these twenty men on the board, they thought themselves above all this. They were ethically above all things. Their moral code would not allow it, but my friend persuaded them that this is how the law operates, that imagining creates reality. “So if you want something created, leave it to me. I will take your desire and make it something that is already a fact. You voice it.” The first quarter of this year that industry not only arrested the motion downward, but turned it around, and their profits – not their gross – their profits for the first quarter of this year were seventy-five million dollars more than the first quarter of last year – seventy-five million more. I am speaking of a net profit. Now these wise men, with their wonderful ethical codes − they allow it! They saw the money in the bank. They saw all these things, and their so-called ethical moral code went through the window because they saw another principle, which they did not know. His competitor (I saw the letter) – his competitor in the advertising field wrote the boss, my friend’s boss. He said, “You know, I take my hat off to you. You use a principle that we have always used in our work,” (which was a darned lie; he never did it at all). He said, “I know exactly what you did.” He’s trying to fish him out to find out what he is doing, and in this letter he makes the claim that he actually knew and had always used it, “And no one can work for our concern unless he is aware of this principle and lives by it. We aren’t concerned about his religious background. He may be a Catholic, Protestant, Jew, or an atheist, but he has to live by this principle.” Well, I saw that letter. The man was fishing, just fishing to get the one who really conceived it to come forward and tell him what he did.91 ¶20