So just imagine, someone sitting here this night who not knowing that creation is brought about by imaginal acts—as he confessed himself in his letter to me, and I have it right here in my pocket—that here, a confession [...], “A few of us got together, having fun. What can we do to change the type? We exhausted all the use of type; we exhausted all the use of colors…all kinds of colors and type. And then what must we do? We have to find some way of reaching…and they all concluded that magazines must find a new approach to sell their product, and it’s the magazine’s problem to find some way of reaching the product of that reader who will be sold by the page that he’s reading. So you open the page and all of a sudden a plug comes on. And then, because of this metallic ink it conveys current and then the whole page or section they want to emphasize becomes luminous. So now they have conveyed audio, you hear it; and here you have luminosity; and then you have seeming motion. Well, here you have a three-dimensional picture. And here to allocate hundreds of thousand of dollars to see if it’s feasible and then, as he said, “May I say, I would call this—having just heard from my friend who heard from my magazine that this is in the works and it’s feasible and practical and will be on the market—I call this a progress report of our imaginal act of three years ago. When we did it we had a hearty laugh and not knowing for one second that that was creative. But now we know that was when a radical change took place in the art of publication.”328 ¶31