Here comes this day a letter to me (he’s here tonight) he said, “I’m from the Midwest. My mother and brother have had nothing but physical problems, I mean, health problems. He came out of the 2nd World War emotionally disturbed and he’s been in and out of the Veterans’ hospital, well, constantly, really. He’s always taking these psychological treatments. For four years I made a little plan, I called it my mailing program, and I mailed them what I called metaphysical literature for four years, hoping that they would read it and would have a change of attitude towards life and bring about a change in themselves. For the medical world seemed not to help; they got no help from the medical world. So I thought, well now I’ll get this and call it my program, my plot. Well, at the end of four years I heard you, and then I stopped it, I stopped sending them books, which I didn’t realize until only two weeks ago that they never even read one of the books. As they came they threw them into the ashcan. But I didn’t know that until two weeks ago when a neighbor of my mother from the Midwest came paying a visit to the West Coast, and she told me as the mail arrived, books right straight to the ashcan. So they never once read a book…in keeping with what Ben Franklin said about books that were given. He said that people seldom read a book that is given to them, and the best way to spread a thought is to charge a modest price for it. Don’t give a book; charge a modest price for it and because they’ve invested they read.”714 ¶6