Someone once told a story: if you make a ring in England, and you took a galaxy and jammed it until a piece of cut glass, and put on it the price of a great diamond, and then put that tag on the cut glass or the diamond, the average person, not understanding, in Europe, having no gem knowledge at all, would buy it based upon the tag — the rich would attack us and say, “the price of the great diamond,” because they do not know values, they can only see tags.1075 ¶61